Step 1: Claiming and Verifying the GMB Profile
The first action was to claim the GMB listing, as it was either unclaimed or improperly verified. Once verified, we moved forward with optimizations to improve its visibility.

Step 2: GMB Profile Optimization
We thoroughly optimized the profile to ensure it was complete and highly relevant for local search:

• Business Information: Updated the business name, address, and phone number (NAP) to be consistent with the MedSpa’s website and other local directories.
• Service Categories: The primary category was set to “Medical Spa,” and secondary categories were added, such as “Botox Service” and “Laser Hair Removal.”
• Business Description: Created a keyword-optimized description emphasizing services like Botox, fillers, skin treatments, and laser services, while incorporating local terms like the city name and surrounding neighborhoods.
• Photos and Videos: We uploaded high-quality images of the MedSpa’s interior, staff, and before-and-after patient results to increase trust and engagement. Videos showcasing treatments were also added to highlight their services.
• Appointments and Booking: We integrated a booking link directly into the GMB profile to streamline appointment scheduling.

Step 3: Review Management and Social Proof
Customer reviews are a key ranking factor for local SEO. To build trust and improve rankings, we:

• Created a system to request reviews post-treatment via text and email, encouraging satisfied clients to leave feedback.
• Responded to reviews promptly, thanking clients and addressing any negative feedback professionally.
• Focused on gathering positive reviews for services like Botox and skin rejuvenation, which were key offerings.

Step 4: Ensuring NAP Consistency Across Listings
We performed a citation audit to ensure the MedSpa’s NAP information was consistent across all local directories and third-party websites, such as Yelp, Healthgrades, and RealSelf.

Step 5: Website and Content Optimization
The client’s website was optimized for local SEO by:

• Including local keywords on high-traffic pages such as Botox services, laser treatments, and skin rejuvenation.
• Adding location-based content to the blog, including articles on beauty trends, treatment guides, and the benefits of specific services offered at the MedSpa.
• Implementing local schema markup on the website to help Google better understand the business’s location and services.

Step 6: Google Posts and Engaging Content
We leveraged Google Posts to showcase promotions, special events, and new service offerings. Each post was strategically crafted to engage local users and drive them to schedule appointments.

Step 7: Local Backlink Strategy
We implemented a targeted local backlink strategy, focusing on:

• Partnering with other local businesses, influencers, and bloggers in the health and beauty space.
• Getting mentions and backlinks from trusted local websites and media outlets.
• Engaging in local events and sponsorships to further increase local authority and backlinks.

Step 8: Continuous Monitoring and Adjustments
We regularly monitored GMB Insights to track performance metrics like views, searches, and customer actions. Based on data, we made refinements, such as adding seasonal promotions and responding to client inquiries via the Q&A section.

1. Campaign Setup: The campaign focused on high-intent keywords like “book Botox near me,” “facial treatments,” and “laser hair removal booking,” targeting potential customers who were ready to book appointments.
2. Ad Creation: The ads highlighted the medspa’s unique selling points, including free consultations, special offers, and professional expertise. Clear calls-to-action such as “Book Now” and “Limited Time Offer” were incorporated.
3. Targeting: Local targeting was essential, with ads shown to users in a specific geographic area to attract customers who could visit the medspa in person.
4. Budget Allocation: A flexible daily budget was allocated to test different ad variations and identify which services performed best.
5. Landing Pages: Optimized landing pages were created to encourage immediate bookings, with easy-to-use forms and an emphasis on online booking convenience.

1. Comprehensive SEO Audit:
   We started by conducting a thorough SEO audit to identify technical issues, content gaps, and on-page optimization opportunities. This included reviewing site speed, mobile-friendliness, keyword usage, and backlink profile.
2. Keyword Optimization:
   We researched high-intent, long-tail keywords relevant to the client’s product offerings. Using tools like Google Search Console and SEMrush, we identified target keywords with good search volume and low competition. We optimized existing product pages and blog content for these keywords, focusing on user intent.
3. Content Revamp:
   We enhanced existing product descriptions, added schema markup for better search engine understanding, and updated blog articles to provide more value. We also created a series of new landing pages targeting trending product categories and user queries.
4. Technical SEO Improvements:
   We addressed site speed issues by optimizing images and leveraging browser caching. We ensured proper mobile optimization and fixed broken links that might impact user experience and search rankings.
5. Link Building:
   A targeted outreach campaign was executed to acquire high-quality backlinks from authoritative sites.

1. Comprehensive SEO Audit:
   We started by conducting a thorough SEO audit to identify technical issues, content gaps, and on-page optimization opportunities. This included reviewing site speed, mobile-friendliness, keyword usage, and backlink profile.
2. Keyword Optimization:
   We researched high-intent, long-tail keywords relevant to the client’s service offerings. Using tools like Google Search Console and SEMrush, we identified target keywords with good search volume and low competition. We optimized existing service pages and blog content for these keywords, focusing on user intent.
3. Content Revamp:
   We enhanced existing service descriptions, added schema markup for better search engine understanding, and updated blog articles to provide more value. We also created a series of new landing pages targeting trending service categories and user queries.
4. Technical SEO Improvements:
   We addressed site speed issues by optimizing images and leveraging browser caching. We ensured proper mobile optimization and fixed broken links that might impact user experience and search rankings.
5. Link Building:
   A targeted outreach campaign was executed to acquire high-quality backlinks from authoritative sites.
6. Local SEO:
   For local search visibility, we optimized Google My Business listings and encouraged customer reviews, which helped increase local impressions.

1. Comprehensive SEO Audit:
   We started by conducting a thorough SEO audit to identify technical issues, content gaps, and on-page optimization opportunities. This included reviewing site speed, mobile-friendliness, keyword usage, and backlink profile.
2. Keyword Optimization:
   We researched high-intent, long-tail keywords relevant to the client’s product offerings. Using tools like Google Search Console and SEMrush, we identified target keywords with good search volume and low competition. We optimized existing product pages and blog content for these keywords, focusing on user intent.
3. Content Revamp:
   We enhanced existing product descriptions, added schema markup for better search engine understanding, and updated blog articles to provide more value. We also created a series of new landing pages targeting trending product categories and user queries.
4. Technical SEO Improvements:
   We addressed site speed issues by optimizing images and leveraging browser caching. We ensured proper mobile optimization and fixed broken links that might impact user experience and search rankings.
5. Link Building:
   A targeted outreach campaign was executed to acquire high-quality backlinks from authoritative sites in the e-commerce and retail sectors. We leveraged guest posts, influencer collaborations, and industry partnerships.
6. Local SEO:
   For local search visibility, we optimized Google My Business listings and encouraged customer reviews, which helped increase local impressions.

1. Comprehensive SEO Audit:
   We started by conducting a thorough SEO audit to identify technical issues, content gaps, and on-page optimization opportunities. This included reviewing site speed, mobile-friendliness, keyword usage, and backlink profile.
2. Keyword Optimization:
   We researched high-intent, long-tail keywords relevant to the client’s product offerings. Using tools like Google Search Console and SEMrush, we identified target keywords with good search volume and low competition. We optimized existing product pages and blog content for these keywords, focusing on user intent.
3. Content Revamp:
   We enhanced existing product descriptions, added schema markup for better search engine understanding, and updated blog articles to provide more value. We also created a series of new landing pages targeting trending product categories and user queries.
4. Technical SEO Improvements:
   We addressed site speed issues by optimizing images and leveraging browser caching. We ensured proper mobile optimization and fixed broken links that might impact user experience and search rankings.
5. Link Building:
   A targeted outreach campaign was executed to acquire high-quality backlinks from authoritative sites in the e-commerce and retail sectors. We leveraged guest posts, influencer collaborations, and industry partnerships.
6. Local SEO:
   For local search visibility, we optimized Google My Business listings and encouraged customer reviews, which helped increase local impressions.

1. Comprehensive SEO Audit:
We started by conducting a thorough SEO audit to identify technical issues, content gaps, and on-page optimization opportunities. This included reviewing site speed, mobile-friendliness, keyword usage, and backlink profile.
2. Keyword Optimization:
We researched high-intent, long-tail keywords relevant to the client’s product offerings. Using tools like Google Search Console and SEMrush, we identified target keywords with good search volume and low competition. We optimized existing product pages and blog content for these keywords, focusing on user intent.
3. Content Revamp:
We enhanced existing product descriptions, added schema markup for better search engine understanding, and updated blog articles to provide more value. We also created a series of new landing pages targeting trending product categories and user queries.
4. Technical SEO Improvements:
We addressed site speed issues by optimizing images and leveraging browser caching. We ensured proper mobile optimization and fixed broken links that might impact user experience and search rankings.
5. Link Building:
A targeted outreach campaign was executed to acquire high-quality backlinks from authoritative sites in the e-commerce and retail sectors.

1. Lead Generation and Bookings: The primary objective was clear – ramp up the leads and convert them into bookings. But the catch was to achieve this at a low Cost Per Lead (CPL) and within a set daily budget.
2. Premium Pricing: The luxurious and high-end services meant premium
   pricing. Converting digital onlookers into high-quality leads, considering the pricing bracket, was indeed a steep hill to climb.
3. Business Clarity: Grasping the full spectrum of services and understanding the essence of the Yacht Charter Company’s offerings was crucial. We were not just marketing a service but an entire lifestyle.

• 1. Connect the product feed for dynamic ads, creating essential data for retargeting and precise audience targeting.
• 2. Increase ROAS with low-profit margins to maximize returns while minimizing CPA.
• 3. Generate sales in a competitive market and overcome limited reach due to a low daily budget.
• 4. Target a specific audience – mothers with kids under 10 – adding more attributes to improve campaign precision.
• 5. Strive for sales without offering discounts due to tight profit margins.
• 6. Address high product costs by targeting an audience with purchasing power.