Case Study: Ranking a MedSpa Google My Business (GMB) Profile from No Ranking to Top 3 Results

Step 1: Claiming and Verifying the GMB Profile
The first action was to claim the GMB listing, as it was either unclaimed or improperly verified. Once verified, we moved forward with optimizations to improve its visibility.

Step 2: GMB Profile Optimization
We thoroughly optimized the profile to ensure it was complete and highly relevant for local search:

• Business Information: Updated the business name, address, and phone number (NAP) to be consistent with the MedSpa’s website and other local directories.
• Service Categories: The primary category was set to “Medical Spa,” and secondary categories were added, such as “Botox Service” and “Laser Hair Removal.”
• Business Description: Created a keyword-optimized description emphasizing services like Botox, fillers, skin treatments, and laser services, while incorporating local terms like the city name and surrounding neighborhoods.
• Photos and Videos: We uploaded high-quality images of the MedSpa’s interior, staff, and before-and-after patient results to increase trust and engagement. Videos showcasing treatments were also added to highlight their services.
• Appointments and Booking: We integrated a booking link directly into the GMB profile to streamline appointment scheduling.

Step 3: Review Management and Social Proof
Customer reviews are a key ranking factor for local SEO. To build trust and improve rankings, we:

• Created a system to request reviews post-treatment via text and email, encouraging satisfied clients to leave feedback.
• Responded to reviews promptly, thanking clients and addressing any negative feedback professionally.
• Focused on gathering positive reviews for services like Botox and skin rejuvenation, which were key offerings.

Step 4: Ensuring NAP Consistency Across Listings
We performed a citation audit to ensure the MedSpa’s NAP information was consistent across all local directories and third-party websites, such as Yelp, Healthgrades, and RealSelf.

Step 5: Website and Content Optimization
The client’s website was optimized for local SEO by:

• Including local keywords on high-traffic pages such as Botox services, laser treatments, and skin rejuvenation.
• Adding location-based content to the blog, including articles on beauty trends, treatment guides, and the benefits of specific services offered at the MedSpa.
• Implementing local schema markup on the website to help Google better understand the business’s location and services.

Step 6: Google Posts and Engaging Content
We leveraged Google Posts to showcase promotions, special events, and new service offerings. Each post was strategically crafted to engage local users and drive them to schedule appointments.

Step 7: Local Backlink Strategy
We implemented a targeted local backlink strategy, focusing on:

• Partnering with other local businesses, influencers, and bloggers in the health and beauty space.
• Getting mentions and backlinks from trusted local websites and media outlets.
• Engaging in local events and sponsorships to further increase local authority and backlinks.

Step 8: Continuous Monitoring and Adjustments
We regularly monitored GMB Insights to track performance metrics like views, searches, and customer actions. Based on data, we made refinements, such as adding seasonal promotions and responding to client inquiries via the Q&A section.