How Strategic Targeting Skyrocketed Leads for Tanning Studios
How does an online-only pet store increase its website traffic by 700 percent and leads by 200 percent in 90 days?
The Client
A Tanning Studio with Six Locations Across Dubai, UAE, Specializing in VU Tan, Spray Tan, and Beauty
Services.
Data Comparison
Overview Client’s Challenges
The Tanning Salon faced challenges with unqualified traffic resulting from ineffective audience targeting. Their goal was to improve both lead quality and quantity.
Goals Business Objectives
Our primary objective was to refine the targeting strategy to boost the generation of qualified leads through our Google Ads campaigns.
Our Approach PPC Strategy
We implemented the following strategies to optimize our campaigns: Revamped the campaigns based on our PPC blueprint to enhance
segmentation.
- Narrowed down the target audience to display ads exclusively to users with a higher likelihood of becoming clients.
- Introduced new high-intent keywords and comprehensive negative keyword lists.
- Incorporated relevant audiences based on website traffic data.
Outcome Results from PPC Strategy
Our team achieved a remarkable 50% increase in conversions, leading to significant growth in business and increased ad exposure for the salon.
Compared METRIC ANALYSIS
- Impressions grew by + 3227%
- Click augmented by + 1040%
- Boosted conversions by + 416%
- Avg CPC decreased by -260%
