How Strategic Targeting Skyrocketed Qualified Barbershop Leads
The Client
Barbershop based in Dubai. Their expertise areas include: Barbering and Grooming Services.
Data Comparison
Overview Client’s Challenges
The Barbershop was struggling with unqualified traffic due to poor audience targeting. They were seeking to enhance both the quality and volume of leads.
Goals Business Objectives
Our main goal was to fine tune the targeting strategy to increase the number of qualified leads generated through Google Ads efforts.
Our Approach PPC Strategy
We implemented the following strategies to optimize our campaigns:
- The campaigns were revamp to improve segmentation based on our PPC blueprint.
- Narrow down the target audience to show ads only to users who were more likely to become clients.
- Added new high intent keywords and comprehensive negative keyword lists.
- Included relevant audiences based on website traffic data.
Outcome Results from PPC Strategy
Our team increased conversions by 100% resulting in an increase of business and ad exposure for the barbershop, which ultimately let them to invest more in different Google Ads properties (YouTube, Display, etc).
Compared METRIC ANALYSIS
- Impressions grew by +1678%
- Click augmented by + 184%
- Boosted conversions by + 25800%
- Avg CPC decreased by -65%
Benefits of PPC
Advertising For
Your Business
√ Fast measurable results
√ You only pay for the click
√ Increase the sales of high ticket items
√ Boost your ROAS
√ Increase brand awareness
