How Strategic Targeting Skyrocketed Sales For An Online Insoles Store
The Client
Online Insoles Store based in USA.
Data Comparison
Overview Client’s Challenges
The Client was struggling with unqualified traffic due to poor audience targeting. They were seeking to enhance both the quality and volume of sales.
Goals Business Objectives
Our main goal was to fine tune the targeting strategy to increase the number of sales generated through Google Adsefforts.
Our Approach PPC Strategy
We implemented the following strategies to optimize our campaigns:
- The Performance Max Campaigns were revamp to improve segmentation based on our PPC blueprint.
- Narrow down the target audience to show ads only to users who were more likely to become clients.
- Added new high intent keywords and comprehensive negative keyword lists.
- Included relevant audiences based on website traffic data.
Outcome Results from PPC Strategy
Our team increased conversions by 1028% resulting in an increase of business and ad exposure, which ultimately let them to invest more in different Google Ads properties.
Compared METRIC ANALYSIS
- Impressions grew by +176%
- Click augmented by + 1770%
- Boosted conversions by + 1028%
- Avg CPC decreased by -17%
Advantages of Utilizing PPC Advertising for Your Business
√ Fast measurable results
√ You only pay for the click
√ Increase the sales of high ticket items
√ Boost your ROAS
√ Increase brand awareness
