Website Optimization and Lead Generation for an HSE Consultancy
The Client runs a well-known HSE consultancy in the United Arab Emirates (UAE), offering organizational Health and Safety expertise, workplace HSE system development and monitoring, safety reviews and auditing, as well as HSE outsourcing services.
Despite providing some of the best Health and Safety solutions on the market, the Client was not able to generate enough traffic and leads month-on-month through their digital channels. They had a well-designed and interactive website, with a wealth of resources about HSE policies and best practices, yet they couldn’t rank high on search engine results pages (SERPs).
VF Agency (VFA) was contracted to leverage innovative SEO strategies and oversee a transformative turnaround for the Client, and that’s what we did.
The client wanted to apply Search Engine Optimization methods to rank higher on Google SERPs, thereby improving traffic and leads. They hired VFA to get the job done.
The VFA team first worked with the Client to understand the key barriers. This was done by analyzing and auditing their website to confirm what worked well and what didn’t.
Here are some tasks that we completed during the website analysis process:
- SEO Audit
- Penalty Analysis
- Content Analysis & Fix
- Backlinks Analysis & Fix
- On-Page Errors Fixing
- Meta Tags Optimization
- URL Optimization
- Monthly Link Building
After the analysis, our SEO specialists proceeded with the website optimization process. Below, we highlight how effective our strategies were and the results we got for the Client.
Increase in Leads, Traffic, and Google & Bing Rankin
VF Agency improved the ranking of the Client’s website on Google SERPs for all their keywords, moving them from Not in Top 100 to 1st page of Google within 90 days of starting the SEO Campaign. This helped the Client generate more traffic, and subsequently, leads from their website and digital channels.
Are you interested in replicating this for your business?
Then I have only one question for you: WHEN WOULD YOU LIKE YOUR RESULTS TO START?