Website Optimization and Lead Generation for an HSE Consultancy

The Client

The Client runs a well-known HSE consultancy in the United Arab Emirates (UAE), offering organizational Health and Safety expertise, workplace HSE system development and monitoring, safety reviews and auditing, as well as HSE outsourcing services.

Despite providing some of the best Health and Safety solutions on the market, the Client was not able to generate enough traffic and leads month-on-month through their digital channels. They had a well-designed and interactive website, with a wealth of resources about HSE policies and best practices, yet they couldn’t rank high on search engine results pages (SERPs).

Project Name

Website Optimization and Lead Generation for an HSE Consultancy

Client

Corporate OHS

Our Role

SEO Optimization

The Goal

The client wanted to apply Search Engine Optimization methods to rank higher on Google SERPs, thereby improving traffic and leads. They hired VFA to get the job done.

The Strategy

The VFA team first worked with the Client to understand the key barriers. This was done by analyzing and auditing their website to confirm what worked well and what didn’t.

Optimization Statistics

Here are some tasks that we completed during the website analysis process:

SEO Audit
Penalty Analysis
Content Analysis & Fix
Backlinks Analysis & Fix
On-Page Errors Fixing
Meta Tags Optimization
URL Optimization
Monthly Link Building

After the analysis, our SEO specialists proceeded with the website optimization process. Below, we highlight how effective our strategies were and the results we got for the Client.

RESULTS

Increase in Leads, Traffic, and Google & Bing Rankin

VF Agency improved the ranking of the Client’s website on Google SERPs for all their keywords, moving them from Not in Top 100 to 1^st page of Google within 90 days of starting the SEO Campaign. This helped the Client generate more traffic, and subsequently, leads from their website and digital channels.