SEO Campaign to Increase Impressions and Clicks for Tobacco Products
Objective
The goal was to increase the website’s visibility and organic traffic by improving its SEO performance, aiming to increase impressions and clicks within a 90-day period.
Strategy:
1. Comprehensive SEO Audit:
We started by conducting a thorough SEO audit to identify technical issues, content gaps, and on-page optimization opportunities. This included reviewing site speed, mobile-friendliness, keyword usage, and backlink profile.
2. Keyword Optimization:
We researched high-intent, long-tail keywords relevant to the client’s product offerings. Using tools like Google Search Console and SEMrush, we identified target keywords with good search volume and low competition. We optimized existing product pages and blog content for these keywords, focusing on user intent.
3. Content Revamp:
We enhanced existing product descriptions, added schema markup for better search engine understanding, and updated blog articles to provide more value. We also created a series of new landing pages targeting trending product categories and user queries.
4. Technical SEO Improvements:
We addressed site speed issues by optimizing images and leveraging browser caching. We ensured proper mobile optimization and fixed broken links that might impact user experience and search rankings.
5. Link Building:
A targeted outreach campaign was executed to acquire high-quality backlinks from authoritative sites in the e-commerce and retail sectors.
Results:
- Impressions:
Impressions grew by 600%, as keyword optimization, content revamp, and technical improvements led to higher rankings and broader visibility across search results. - Clicks:
Click-through rate (CTR) increased by 100%, resulting in a significant rise in total clicks to the website. Improved meta titles, descriptions, and internal linking helped attract more clicks from organic searches. - Organic Traffic:
Overall organic traffic increased by 250%, thanks to the combination of keyword targeting and enhanced content.
Conclusion:
In just 90 days, our SEO campaign successfully Increase impressions and clicks, significantly boosting the client’s online presence and driving more qualified traffic to their e-commerce store. This campaign demonstrates the importance of a holistic SEO approach, including on-page optimization, content strategy, and technical SEO, to achieve sustained growth in organic search performance.
Advantages of Utilizing PPC Advertising for Your Business
√ Fast measurable results
√ You only pay for the click
√ Increase the sales of high ticket items
√ Boost your ROAS
√ Increase brand awareness
