Website Optimization for a Construction Company
How does a building construction and home remodeling company move to the first page of search engine result pages within 60 days?
The Client
The Client is a building construction company operating out of Portugal. In addition to providing construction and renovation services, the Client also handles interior/exterior remodeling and design projects and supplies high-quality windows, doors, and home fixtures.
In addition to its offline marketing efforts, the Client wanted to generate more online leads by driving traffic to its website.
The Client is a building construction company operating out of Portugal. In addition to providing construction and renovation services, the Client also handles interior/exterior remodeling and design projects and supplies high-quality windows, doors, and home fixtures.
The Goal
The Client brought in VF Agency to improve its search ranking and open up a new stream of customer opportunities. And by leveraging smart search engine optimization strategies, we did what we always do: deliver results!
Within 60 days of taking over the Client’s SEO management, we oversaw a transformative turnaround, delivering a higher SERP ranking and subsequently, more traffic and prospective customers.
Optimization Statistics
The Strategy
We started by carrying out a comprehensive audit of the Client’s existing SEO strategy. This helped us figure out which practices were working and which ones needed to be optimized. This audit included:
- Content analysis
- Backlinks analysis
- Penalty analysis
- URL and meta tags analysis
Once this audit was completed, we had a better overview of the Client’s SEO framework. This made the next step clearer and we quickly got to work implementing the necessary changes. This included:
- Fixing on-page errors
- Enforcing content best-practices
- Optimizing URL and meta tags
- Monthly link-building
The changes outlined above were carried out by SEO professionals and it only captures a small part of the entire website optimization process. How effective the process was and the results VFA delivered for the Client are highlighted below.
The Result
Within 60 days of taking over the Client’s search engine optimization, we improved the ranking of its primary keywords, moving them from outside the top-100 pages to the number 1 page on SERPs. This created a constant stream of traffic to the Client’s website, helping it generate more leads and sales opportunities.
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