One of the most effective ways to boost your SEO is by generating more Google reviews for your Google Business profile. However, getting a Google review isn’t as easy as it looks. This is because you can’t force a client to give you one. However, this does not mean you should give up.
- Make your prospects find you. Building your Google Business profile is necessary if you want to establish yourself in your local market. When your prospects search for “Financial Advisors near me”, the goal is to have you appear on the top of the Google 3-Pack; also known as the top three business profiles on Maps. This can only happen if you have an optimized business profile.
- Get more clicks and engagement with Google reviews. 88% of consumers place as much trust in online reviews as they do in personal recommendations. By collecting more reviews for your business, you are increasing the likelihood that a prospect will engage with your business after finding it on search.
- Rank higher on SEO. Google reviews affect your local SEO rankings. This is because reviews influence how Google evaluates your relevance in local searches, which in turn helps in improving your SEO ranking and increases conversion rates.
Google reviews will be one of your business’s biggest assets because this establishes credibility, which highly affects your prospects’ decision to work with you. However, getting more reviews is easier said than done. To help you out, we’ve compiled the most effective ways financial advisors like you can get more Google reviews.
- Ask for a review. Sometimes, jumping right into it is the best way to do things. You can ask for a review at the end of a client consultation or meeting. That way, you’ll automatically hear their response whether they’ll leave you a review when the consultation or meeting ends.
- Make it easy for them. Leaving a review can be a hassle, that’s why it’s important to make it easy for your clients to leave a review by sending them the review link directly. You can create a short URL that you can give to them so that they will have a one-click path to leave a review.
- Create a review page on your website. Having a Google reviews page on your website will make it easier for prospects to view what your previous clients have to say about your business. Additionally, they can also be encouraged to leave a review when they avail your services.
- Request reviews. You can request reviews through a Google review email campaign, by adding a review call to action in your website’s footer, or directly asking for reviews on social media.
Ready to Get More Google Reviews?
Prospects trust what your previous clients have to say. This is because reviews posted by strangers are often deemed just as reliable as personal recommendations. As a Financial Advisor, you can use that to your advantage. As long as leaving your business reviews on Google is made easy, you can generate more Google business reviews. If you need help in generating more reviews on your Google business profile, VF Agency’s experts can help you get all of the ranking, reputation, and revenue benefits that Google reviews has to offer. Contact us today.