Getting that blue checkmark on your Facebook & Instagram page and account not only establishes your credibility but can also improve the visibility of your business in search results. This can increase the likelihood of potential customers finding your page. The process of applying for verification on Facebook may seem quite difficult, but with this guide, you’ll be able to get it in no time.
What is Facebook & Instagram verification?
Facebook and Instagram verification is a process that confirms the authenticity of an account or page on these social media platforms. It involves verifying that the account belongs to a real person or organization, and that it is not an impersonation or fake account. When an account or page is verified, it is marked with a blue checkmark beside the account name. This checkmark helps other users know that the account is genuine, and that they can trust the information shared on that account or page.
How to Get Verified on Facebook & Instagram
If you’re looking to get verified on Facebook or Instagram, the process is straightforward, but there are a few things you should keep in mind to improve your chances of success.
Not all accounts are eligible for verification, as Facebook and Instagram often only verify accounts that are in the public interest, like celebrities, public figures, and brands. However, if you’re a regular user, you may still be able to get verified if you can demonstrate that your account is at risk of impersonation or is associated with a notable brand or organization.
To be considered for a blue verified badge, Facebook Pages and profiles must adhere to Facebook’s Terms of Service and Community Standards, have a profile photo, a cover photo, and a Page name that follows their guidelines. As for Instagram, the account must follow their Terms of Service and Community Guidelines. In addition, accounts seeking verification must meet the following criteria:
- Authentic: The account must belong to a real person, registered business, or entity.
- Complete: The account must be public and have a bio, profile picture, and at least one post. “Add me” links to other social media services are not allowed in the profile.
- Unique: The account must be the sole presence of the entity it represents. Usually, only one account per entity can be verified, with exceptions for language-specific accounts. Facebook & Instagram does not verify accounts that are not unique, such as general interest accounts (e.g. puppy memes).
- Notable: The account must represent a well-known individual, brand, or entity that is highly searched for. Facebook & Instagram reviews accounts that are featured in multiple news sources. Paid or promotional content is not considered as a source for review.
Assuming your account is eligible, the first step is to fill out a verification request form. You can find this form in the settings section of your account on both Facebook and Instagram. To complete the form, you’ll need to provide some basic information about yourself or your organization, such as your name, contact information, and a copy of a government-issued ID or other documentation that proves your identity.
The verification process can take several weeks, and there’s no guarantee that your request will be accepted. If your request is rejected, you can submit another request after 30 days, but it’s important to understand that verification is not a guarantee and may not be available to everyone.