Increase Google SERPs Ranking, Traffic and Leads through SEO
The Client
The client runs a barbershop that operates in Dubai, offering barbering services, including hair, beard, and facial treatments. Despite providing some of the best barbering services, the client was not able to generate enough traffic and leads month-on-month through their digital channels.
They had a well-designed and interactive website with a wealth of resources about barbers, yet they couldn’t rank high on search engine results pages (SERPs).
VF Agency (VFA) was contracted to leverage innovative SEO strategies and oversee a transformative turnaround for the client, and that’s what we did.
The Goal
The client’s goal was to enhance their traffic and leads. Thus, they had contracted VF Agency to implement search engine optimization (SEO) strategies to achieve higher ranking on Google SERPs.
The Strategy
The VFA team initially collaborated with the client in order to identify the main challenges. This was achieved by scrutinizing and examining their website to verify what aspects were functioning effectively and what was not.
RESULTS
Increase in Traffic, and Google Ranking
Here are some tasks that we completed during the website analysis process:
- SEO Audit
- Penalty Analysis
- Content Analysis & Fix
- Backlinks Analysis & Fix
- On-Page Errors Fixing
- Meta Tags Optimization
- URL Optimization
- Monthly Link Building
Following the analysis, our SEO specialists initiated the website optimization process. Below, we showcase the effectiveness of our strategies and the results we achieved for the client.
Within 90 days of initiating the SEO campaign, VF Agency enhanced the ranking of the client’s website on Google SERPs for all their keywords. They were elevated from ‘Not in Top 100’ to the first page of Google. This accomplishment brought to them by VFA led to a boost in their traffic and ultimately, increased leads from their website and other digital channels.
